I thought this article would be an interesting topic to talk about. I learned that extremely large businesses are successful across the seas for the ability to adapt to different cultures around the world. This is an example of a clothing line, Urban Outfitters, failing to keep relations with the Navajo culture, insisting that their collection was inspired by Navajo. This apparently offended the tribe and they won the settlement. The Navajo settlements rely on their registered trademark names for Navajo clothing. Thus when urban outfitters used their style without consultation the following court ordered settlement began
http://finance.yahoo.com/news/apnewsbreak-navajo-nation-sues-urban-145630426.html